Web Analytics are a highly important discipline for the business owner who is interested in managing advertising sources to figure out what is working and what isn’t.
With so many data points to consider, it’s critical to take a big picture strategic approachh while still paying attention to the details that uncover insights on customer behavior.
We work with your analytical data to uncover the story of how people interact with your web pages and what can be done to increase the engagement and lower your cost of acquiring traffic.
One factor that prevents advertising from being a measurable investment is the lack of analytical models for attributing results. We ensure that your analytical model will fit your business goals and your company’s capabilities.
Our process will guide your company through integration of the right tools and applying a strategic outlook to the analytical process behind the technology.
Our analytics works in tandem with conversion testing to produce an optimized web experience for your users. Taking into account the resources and competancies of your business, we can shape a collection of actionable insights to ensure that the analytics have an impact on critical marketing decisions.
Our analytics service generally works with tools such as Google Analytics and Omniture SiteCatalyst. We also offer analytical services that utilize other leading tools.
Contact Matt Robson – firstname.lastname@example.org – to get a complimentary Analytics assessment for your business.