Web40.com finally launched

November 12, 2008 on 2:27 pm | In Uncategorized | No Comments

I can’t even really remember when this idea came to me, or when I decided I needed to pursue it.

Well, I’ve finally launched the HQ site for a new project – Web40.com.

For those who haven’t heard me rambling about it, it’s basically a next-generation concept of standards for the internet.

I explain why this is necessary to integrate common things that the internet evolved into, which weren’t anticipated when the web standards were created.

One example of an unanticipated common practise that was unfortunately not standardized was the process of data feeds.

To most common folks, this may seem not needed, but having this built into the common web languages and distribution capabilities of the current domain name system would change the business world of the internet dramatically – eventually offering more variety in consumer choice for products, entertainment, as well as information.

Other standards that aren’t supported are those of advertisements on a page. It sound really simple, but, technically, when a web “spider” comes to a page, it doesn’t really know what parts of the page are advertisments, and what aren’t, and it stores all of the junk in the same way.

There are a lot of other benefits of standardizing advertisements, especially when you think of using it in combination with the other standard I proposed, the one of distribution through datafeeds.

I guess that’s the short version of what the project is all about.

The answer is faulty markets for content syndication and advertisement negotiation. The fix, Market Standardization.

Actually, I’d like to dedicate part of the credit for the project to a book called, the Undercover Economist, which actually spoke about the various Market Failures that underlie many social and economic problems. Essentially, it comes down to breaking a system down, and realizing that the system somehow creates its own behavior based more on the market mechanism than it does on the will of its participants.

I was very re-assured when a friend of mine actually was able to confirm an extremely necessary and undenyable fact about how this project would need to be launched in order to succeed.